Duckworth Publishers have brought out a new paperback edition of The Mechanical Bride to celebrate the McLuhan centenary. With an iconic new cover in black, white and red, and an updated textual layout, it is slightly smaller and noticeably lighter than the original hardcover (great as a coffee table book, or for students) while still remaining true to the spirit of the original publication and (thankfully!) preserving the page numbering of the original. First published in 1951, The Mechanical Bride: Folklore of Industrial Man was Marshall McLuhan’s first book and remains one of the most important for understanding his work. … Continue reading Review: The Mechanical Bride (Centennial Edition)